WIN: Adaptive Reuse Progressing of Vintage Fulton Market Industrial Building Into Guinness Chicago Taproom

“Renovation and construction work are rapidly taking shape for Fulton Market’s new Guinness Taproom. Coordinated by developer Fred Latsko, the project is an adaptive re-use of the former Pennsylvania Railroad Terminal Building at 375 N Morgan Street. A former destination for street art, the converted beer hub will yield a 10-barrel brewery, a pub, and a restaurant with local chef cuisine.
“Much of the original brick and interior structure has been retained, while the updated facade will consist of a chocolate-colored brickwork, warehouse-styled windows, and copper metal paneling. The interior will be lined with brick walls and beams, a chandelier, and a large glass wall system for visitors to gaze upon the craft at hand.” (Crawford, Chicago YIMBY, 8/25/2)
“Guinness Chicago Taproom is expected to open in Fulton Market in early 2023, and more specifically — and hopefully — by St. Patrick’s Day, the iconic Irish brewer announced Tuesday.
“Jay Sethi, chief marketing officer of Diageo Beer Company, USA — a branch of Guinness’ parent company, London-based Diageo — called Chicago a ‘natural choice’ from a historical and business standpoint.
“‘The history of Chicago, in general, fits our values, beyond just the Irish history,’ said Sethi, who was born in the city and attended the University of Chicago. With Guinness, ‘you see a lot of a lot of resilience in our history. Chicago has seen a lot and there’s a lot of resilience in its history.’
“Sethi said Guinness picked the trendy West Loop for its accessibility for both city and suburban residents and its architecture. In fact, the selling point for Sethi was the site: the former Pennsylvania Railroad Terminal, 375 N. Morgan St., which he called an ‘X factor.’
nterior rendering of Guinness Chicago Taproom at 375 N Morgan Street. Rendering credit: Guinness
“‘I remember seeing it, being like, ‘Yep, this is it.’ Because it’s this awesome, A-line, old building that just felt like I was walking into a little bit of what a building would have in Dublin. You know, that was old, but we could make it beautiful again — something I think we do really well in Guinness,’ Sethi said.
“The new pub and brewery will offer revolving menus of food and brews — including some beers available only in Chicago and others imported from various Guinness locations. However, Guinness also will continue to import its famous stout from its original brewing location in Dublin.
“‘Overall, it’s diverse. It represents so many different communities that we want to reach,’ Sethi said. ‘… Chicago is very much just a huge Guinness city.'” (Kenney, Chicago Sun-Times, 9/21/21)

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